illusions

Illusions In Advertising

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Advertising works to capture the eye and there is no better way to do it than with an optical illusion. Also known as ambient marketing, presented below is a series of excellent examples of illusionary advertising.

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The Power of Illusion

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The mind is a wonderful biological machine that can make very fast, very accurate, mistakes. Derren Brown convinces two girls that the forks they're holding is bending at great angles and speeds - almost like warm rubber. Unfortunately, you won't see this for yourself. You'll only see the expressions and reactions of the two girls.

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Trompe L'oeil

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Fortunately, these sets of images are photoshopped. Though as much as I would love to see one of these on the road...

This form of art is called Trompe L'oeil, or "deceive the eye" in French, and has a long history dating back to the late 16th century. As Wikipedia defines the term:

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